Exchange betting is a new branch of sports betting. As opposed to a bookmaker, it offers a greater variety of features and gambling options. The system is similar to using the stock exchange or bitcoin. The main difference in comparison to traditional bets is that it’s the punters who select the odds. For that reason, the law of supply and demand is rigorously applied. This wagering innovation standardizes bets and odds and allows new kinds of gamblers to emerge. Through trading, it is now possible to sell odds. Gamblers contact each other and negotiate among themselves.